Joe DeLuca doesn’t just remember the Cleveland Rams, he remembers the Cleveland Rams vividly.
No surprise. When Joe was a wide-eyed kid, his dad and his uncles took him to many Rams games at League Park in the 1930s and ’40s—”back when it was not fashionable to watch pro football,” he says with a mix of pride and nostalgia.
For years he carried his memories of the Rams and Browns franchises’ early years in Cleveland with the same care and pride as the mail he delivered for 35 years as a postal employee. And this fall, Joe, an energetic sprite of a man, arrived with his daughter and grandson at my Cleveland Rams book talk at the Parma (OH) Public Library eager to share his first-hand accounts. Some of them he’d committed to paper. Others burst out of him like a quarterback cadence at the line of scrimmage.
More Than Seventy Years Ago …
Joe’s recollections, he says, have been “boiling in my gut for a long time.”
The Rams’ impact in Cleveland? “By the time 1945 came I was a die-hard Rams fan. We did not have much to cheer about in Cleveland since the 1920 Cleveland Indians won the World Series.”
The NFL championship game on December 16, 1945, claimed by the Rams over the Washington Redskins? “It was the coldest sporting event I have ever been to in my life. The next day I told my sixth-grade teacher that I went to the game. She said, ‘You are a real lunatic!'”
So it was worth it? “I was extremely, deliriously happy that day. The Cleveland Rams had finally put Cleveland on the professional sports map. Little did we know what was in store for us”—the debut of the even more successful Cleveland Browns the following year.
Joe recalls that in the gathering dusk of that mid-December day, exuberant fans pulled down a goal post on the Cleveland Stadium field. Later, “I saw a couple of fans carrying parts of the pipe through Public Square and I wondered for years how they got it home on a streetcar, or whose yard that pipe is rotting in today, not knowing what it is.”
Joe solved the mystery decades later when he came into contact with a fellow Rams fan named Bob Priest. Joe wondered aloud about those men in Public Square, and Priest told him it had been him and his brother, and that the police had confiscated the pipe and dropped the brothers in a jail cell for a few hours.
Joe now imagines the goalpost ended up in a police impound lot, anonymous and forgotten.
Rams, Browns; Reeves, Modell: History Repeats
Joe was not among the Cleveland fans whom most historical accounts say greeted the Rams’ departure with indifference. When Rams owner Daniel F. Reeves announced on January 12, 1946, that he was moving the champion Rams to Los Angeles, “upset wasn’t the word” that described how Joe felt. “We hated Dan Reeves as much as people hated Art Modell for moving the Browns. There are not as many of us left today who remember that deep feeling. I personally have been through it twice.”
Joe recalls that he and his friends believed for some time that actress Jane Russell was all to blame for the team moving. “We thought she told her husband [Rams star quarterback] Bob Waterfield: ‘I don’t want to live in this hick town.’ We were so wrong!” The factors that moved the Rams were far more complex than the preferences of a rookie quarterback and his wife, but they did center primarily on Reeves’s desire to increase his revenue in a larger city with a larger stadium.
With the Rams gone, Joe at first resisted the fledgling Browns. “My friends were all excited about the Browns, and they asked me if I wanted to go with them to see the first game. I said ‘No.’ I was still pining for the Rams.”
Like nearly all pro football fans in Cleveland, however, Joe eventually placed his allegiance with the Browns. Yet the Rams never strayed far from his mind. He believes the immediate hold the Browns took on Cleveland was due not just to that unique time in history—servicemen were back from World War II, and the public was ready to distract itself with newly found leisure time and money—but also because “the Rams leaving town gave people a feeling of revenge for their loyalties being let down.”
How better to explain the fervor with which Clevelanders support the “new” Browns of today, even after the departure of a second franchise now called the Ravens? “History has a way of repeating itself,” Joe said.
Amid yet another dismal Browns campaign, DeLuca came to the library decked out in the Browns jersey of 1940s star running back Tommy Colella, his favorite all-time player. Colella was among an elite handful of players who donned uniforms of both the Cleveland Rams and the Cleveland Browns.
How fitting that Colella should be remembered with such fondness by one of the few remaining fans of both Cleveland teams.
James C. Sulecki, author of The Cleveland Rams, recently talked with Joshua Neuman, host of the L.A.-based Rams podcast “The Greatest Show on Grass.” Their conversation centered on the historical parallels between young coach Art “Pappy” Lewis in 1938 and young coach Sean McVay in 2017—but other interesting connections between the Rams of today and the Rams of yesteryear also arose. Listen in …
It’s well documented—in the book The Cleveland Rams and elsewhere—that the intense rivalry between the established NFL and the brand-new All-America Football Conference was a key factor in the Cleveland Rams moving west to become the Los Angeles Rams. For one, the AAFC’s Browns were encroaching on the Rams’ Cleveland market just as the latter had won a championship. For another, the flag the AAFC was about to plant in both L.A. with the Dons and San Francisco with the 49ers gave NFL owners added urgency to approve Daniel F. Reeves’s proposed move west and establish their own foothold in booming postwar California.
But what isn’t always so well known is how nasty the NFL–AAFC rivalry could get. This is revealed, for example, in a little-seen document posted this weekend by the Los Angeles Times: minutes from a meeting of the Los Angeles Coliseum Commission on January 29, 1946, only 16 days after Reeves had announced he was moving the Rams west.
To set the stage: Vying for use of the Coliseum—off limits to pro football for two decades—are the Rams’ Charles “Chile” Walsh, and the Dons’ Slip Madigan and Al Wesson. In time, both teams would be granted access to the publicly owned facility, with the Rams doing so by signing African American players Kenny Washington and Woody Strode and thereby igniting the reintegration of the NFL.
Not if the Dons had had their way, however. Wesson in particular attempted to undermine the Rams’ reputation and with it the West Coast city’s eagerness to accommodate the inbound NFL champions. In fact, throughout the proceedings he insisted on hopefully calling the team the “Cleveland” Rams, even though all others already had taken to calling them the “Los Angeles” Rams.
Wesson started (p. 27) by saying:
“… If you think you are forced to give this lease because it is the only way you can get the Cleveland Rams in here you are being misled.”
This is true. Reeves and Walsh absolutely longed for the 103,000-seat Coliseum, but if need be they were fully prepared to play in L.A.’s Wrigley Field (capacity 21,850) or Gilmore Stadium (18,000).
Wesson also attempted (p. 32) to disabuse the Commission’s Leonard Roach of a notion that the Rams—9–1 in 1945 and victors in the NFL Championship Game—were “the outstanding aggregation of outstanding football players in America”:
“I believe, gentlemen, you have been a little bit oversold on the Cleveland Rams. [Their 1945 title notwithstanding] … the record of the Cleveland Rams since they have been in existence, in only one year have they ever finished over 500 per cent.”
Which also was true. The season of 1945 brought the Rams their first-ever winning record.
Then Wesson went for the jugular (p. 32) by asterisking even that one championship because it had been earned during a wartime player shortage:
“This last year I think we all agree that football reached its lowest ebb, college and professional football. That was the one year they won the championship.”
This is only partially true. It could be argued that the seasons of 1942, 1943, and 1944—during which the perennially powerful Washington Redskins, Chicago Bears, and Green Bay Packers won championships—were the lowest wartime ebb of football. By May 1945 the Allied Powers had won the war in Europe; by August, World War II was over, and many players already had received honorable discharges and were stateside by the time the 1945 season began in September.
Even Wesson seemed to acknowledge this (p. 32) as he pressed on:
“Next year when good football players are back—and there are still a lot of good football players left—next year and the following years the competition will be much tougher, and if Cleveland seeks its own level, the level it established before last year, it will be next to the last in its division of the league. I think of five teams in its division it finished fourth three times and fifth once and third once. That is an average of fourth out of five [teams] which is the level of the Cleveland Rams.”
It actually was even worse: The Rams finished fourth four times and fifth twice. But about the future, Wesson was decidedly wrong. The Rams were about to embark on the most successful stretch in their history by posting 10 consecutive winning seasons and playing in four NFL championship games, winning one.
Wesson concluded (p. 32-33):
“I believe, gentlemen, you have been a little oversold on this championship idea and that they were to bring us, to quote you, ‘an outstanding football club, financially outstanding.’ Mr. Walsh himself said they always lost money.”
Generally true. And the Rams would continue to lose even bigger gobs of money in Los Angeles—but only until the early 1950s, when surpluses began to roll in in ever-increasing sizes.
Here Wesson was stopped cold by Commission member Roger Jessup, who said: “Mr Chairman, I don’t think that is germane to the subject.”
So who was this Al Wesson, who had argued so vigorously, and unsuccessfully, to keep the Rams out of the Coliseum?Turns out he held a disappointingly small “one-half of one percent” of the Dons—a team that would be thwarted in its own four-time quest for an AAFC championship by the dynastic Browns.
And naturally, as evident by Wesson’s persuasiveness, he was a publicist for Hollywood Park—now the forthcoming site, in one final posthumous insult, of a brand-new stadium for … yes, the Los Angeles Rams.
What: From their American Football League debut in 1936 through the 1945 title game, the Cleveland Rams played 20 of their 41 home games here. Much like the baseball Cleveland Indians of the era, the Rams toggled between Cleveland Stadium and League Park—treasuring the potential for a larger gate at the former (78,000 capacity) but comfortable with the intimacy of the latter (23,000). The Stadium was the natural choice to host the 1945 title game, yet only 32,178 fans shivered through near-zero-degree weather to watch the Rams down the Washington Redskins on a patchy field insulated with 9,000 bales of straw. Precisely 50 years and one day later, the Cleveland Browns played their last game at Cleveland Stadium before moving to Baltimore, and the structure was razed soon thereafter. Today, no recognition of the Cleveland Rams or the history of Cleveland Stadium exists anywhere on the site.
Until 2016, the answer would have been yes. In 1937 the debut edition of the Cleveland Rams and their 0–10 (.090) record put in a performance of on-field futility that surpassed even the inaugural Cleveland Browns II of 1999 (2–14, .125).
And then along came the Browns of 2016 and their 1–15 (.067) record.
Yes, Cleveland football fans—not just Browns fans but fans of all Cleveland NFL teams through the decades—have never seen an NFL season more awful than the one they’ve just witnessed. And that’s saying a lot.
You see, Cleveland was a charter member of the American Professional Football Association (APFA) all the way back in 1920—just shy of a century ago. We now know the APFA as the National Football League, born of man in that famous manger Hupmobile dealership in Canton, Ohio; and believe it or not, it actually took some time for NFL football to take hold in what was then baseball- and boxing- and college-football-mad Cleveland.
Three NFL teams predate the Rams and the Browns in Cleveland: an NFL charter franchise called first the Tigers then the Indians in 1920 and 1921; a Canton Bulldogs / Cleveland Indians blend (1923-1927) newly christened the Cleveland Bulldogs in time to become NFL champs in 1924; then, for one single season that was underwritten by the league in hopes of getting something started in Cleveland, a second version of the Indians. But that team was was disbanded after compiling a 2-10 record, thereby qualifying it for fifth on Cleveland’s all-time infamy list.
In terms of losing percentages the 2016 Browns have beaten ’em all—the debut rosters of four different expansion teams included.
Optimistic Browns fans might choose to derive some hope from the Rams’ rags-to-riches story. And it is indeed true that after cycling through four head coaches and turning over their entire roster between 1937 and 1944, the Rams dove deep into the 1944 NFL draft and selected, with the 42nd overall pick, a dark-horse quarterback out of UCLA who hadn’t even earned All-American status. The very next season, 1945, Bob Waterfield passed the Rams to a 9–1 record and the NFL championship.
The Browns can only hope the 2017 player draft in April brings much the same result. They currently hold the number-one pick.
Where: Central Armory, at the corner of Lakeside Avenue and East 6th Street in downtown Cleveland.
Why: Site of the Washington Redskins’ “brief workout” just before the 1945 NFL championship game.
Now: The Armory was demolished in 1965 and replaced by a plaza adjacent to the Anthony J. Celebrezze Federal Building.
What: The Washington Redskins arrived by train with owner George Preston Marshall and their 120-piece marching band the day before the title game, intending to practice on an available open field somewhere in Cleveland, possibly at Baldwin Wallace College. “But they evidently don’t understand,” wrote the Plain Dealer’s John Dietrich, “that for the moment the local landscape looks like that of the North Pole.” Instead the Redskins were forced indoors to a “cavalry stable” just up a lakefront slope from Cleveland Municipal Stadium. There they went through a “brief workout” on December 15, 1945. They would have no such sanctuary the next day, however, as the elements would play a key role and lead to their undoing in their fateful championship-game matchup with the Cleveland Rams.
What: Rams co-founder and lawyer Homer H. Marshman amassed paperwork pertaining to the new franchise in a “neat and orderly folder” in his desk drawer while working from an office here in 1936. New Yorker Daniel F. Reeves operated out of this location on his infrequent trips to Cleveland after he bought the team in 1941. And it was from here that Rams general manager Charles “Chile” Walsh conducted scouting and recruitment efforts during World War II that ultimately built the franchise’s 1945 NFL championship team and the franchise’s greatest sustained stretch of football success to this day.